Facebook is testing a series of new add-on features
for its Messenger app including the integration of text messaging.
Facebook representatives said that the company was
looking at the possibility of allowing multiple user log-in, a feature already
rolled out on Instagram to allow prolific or popular users, such as celebrities
or brands, to toggle between different accounts.
They added that an SMS support feature may be
introduced to ‘bring all [users’] conversations to one place’. It is at present
in the beta testing stages and only available to a small group of Android
users.
‘At Messenger, we are always trying to create new
ways for people to communicate seamlessly with everyone,’ Facebook told Venture
Beat.
‘It’s a really simple way to get, see and respond to all your SMS messages in just one app. By choosing to access your SMS messages in Messenger, they’re right alongside all the other enhanced features that Messenger offers.’
The multiple log-in feature may be an attempt by the tech giant to attract more adverts from leading brands.
There has also been speculation that if the features prove successful, WhatsApp, which is owned by Facebook, could see the introduction of similar functions.
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